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Feeds for Don Jeffre's VereBlog Feed [This RSS feed is published by Don Jeffre. ] 1. Advertising: Self Promotion Advertising: Self Promotion Self-promotion is similar to spreading the word by any other means but with an artistic approach. If the artistic part were taken out of the equation, advertising would look more like barking rather than self-promotion. There are many steps involved in this process. The first step is to collect and create useful content relating to the topic, which is a not an easy job. In today’s fast paced world, owning a website for your business is a must which is not a big deal anymore with so many people available who excel in web designing and also offer a competitive rate. There are many types of technologies involved in the creation of a website; a one page flash website wouldn’t take you places. Intense graphics should be used to catch the eye of the customer. After the creation of your website, the website content should be emphasized upon. Writers who are experts in search engine optimization should apply these skills so that the page ranks amongst the top pages on Google, Yahoo and Msn. Search engines have become popular universally and your website doing well on them plays a more vital role than getting other kinds of references. Hence, efforts should be made to bring your website to the top. Also, material on the website should be updated frequently to meet the changing needs of the people. Get someone to design a logo for the company and website which is catchy and delivers the right message to the customers. Other than website content, articles should also be published in newspapers; magazines and online publications especially business oriented ones, emphasizing the strong points which describe the best about the business or the product. Online publication will provide successful searches to the targeted audience. The next target method of advertising should be television. Using a commercial during the prime time will spread the message to a larger crowd. The content of the advertising should be akin to the value of the product. Famous personalities can be roped in to endorsing the product, which will not only attract common people but also their fans in buying the product. From time to time it is essential to review the past work and improve on the past mistakes. Once the previous mistakes are tackled, it wouldn’t hurt to analyze previous milestones, awards, and acquisitions. This increases the chances of running into something that really deserves to be highlighted to the public. The more accomplishments you display to the public the more fan-following your product will get. Reviewing competitor’s work on a regular basis can prove fruitful. This would also help identify loopholes in your product that have been overlooked and would provide the key reasons for improvements. Although an old approach, snail mails are also one of the best advertising methods. As it’s a more time consuming approach, it’s important that you have the addresses of the customers who are really in need of the product. Regular mails containing details about the new developments will keep people informed about your company’s products. A more modern approach to this method is collecting e-mail ids of the targeted customers and posting them ads and latest deals. This is a cheaper and less time consuming approach compared to snail mails as you can mass email as many people as you want at any time. Before releasing any product in the market, product testing should be done by giving out samples among the targeted customers. The feedback makes it clearer whether the product is ready to be released in the market or whether changes should be made to make it more appealing to the public. It is recommended to approach friends, acquaintances, partners and clients at first to test your product and then go to the public, as expert advice is more useful. To make more brownie points, address the customers and clients and appreciate them for their contribution in making the product popular. Send a token of thanks on special occasions like festivals or on accomplishing an important task. Customers can also be thanked by offering special discounts and free gifts. After gaining popularity focus should be on retaining the reputation rather than taking things for granted. About The Author
2. Anonymous Visitor Marketing Anonymous Visitor Marketing Anonymous visitor marketing is nothing but changing the content of the website according to the taste of the visitor and thus making the information more relevant. Some kind of data is attached with each user known as metadata that is similar to human sensory nerves and gives an idea about how to react to the approaching person. Metadata or supplemental data consists of information like the geographic location, IP address, browser languages like English, Chinese, German, etc., and also information about domain extension like .edu, .gov, .mil, etc., internet connection speed, operating system, search keyword or sentence, referring URL and screen resolution. Graphical location tells about the approximate address of the visitor. By this information, the server can search and display information which is specific for the people of that location. Information like climate, temperature, local happening, and time can be displayed accurately. IP address or Internet protocol address gives an idea of the specific Internet service, company the person is related to. If belonging to an Internet provider the web page displays the speed of the connection and if related to a specific company the website displays the name and logo of the company. A web page can be formatted in different languages. By analyzing the browser language, the visitor can be can be served with a web page which is easy to understand and the visitor is made to feel that the website is centered on his mother tongue which will make him more comfortable. Different organizations and different sectors have different domain extensions. A website with a .gov extension means that it’s a government website and a website with .edu extension refers to an educational organization. So the content of the webpage can be changed according to the organization the visitor is related to. Depending on the Internet connection speed if there are any multimedia downloads the size of downloads can also be managed. There will be different resolution versions of a particular download and if the speed is low, multimedia with the lowest resolution will be downloaded to the visitor’s temporary Internet files. This will not interrupt the normal working of the computer. Different operating systems have different requirements and their functionality also varies. Some websites provide downloadable software and updates which will not be compatible with all kinds of operating systems. These limitations can be determined without interrupting the user. Search keyword or sentence can be utilized to apply search engine optimization techniques or SEO techniques to the website to make the matter more relevant. Linking data to a specific keyword, which is displayed automatically making the visitor feel that his query was dealt with effectively, does this. Referring URL helps the sponsor to compare data with that of the previous page and bring it on the present page. This increases the competition between the websites, the present website will try to prove to be better than the previous website. If the visitor is surfing the Internet with his hand held device or mobile, the content of the website is trimmed to fit the screen resolution of the device. If the amount of data that is viewed on a normal monitor is displayed over the hand held device, the data will overlap with each other and the content won’t be readable. About The Author 3. Affiliate Marketing Options Affiliate Marketing Options Have you wanted to give your current job the shove for quite some time? Do you have the tune, take this job and shove it as your cell phone ringtone? Would you love to get into your own business but you’re afraid of the risk? Well the fears of risk are nothing to be laughed at. The vast majority of small businesses fail within the first year. There are a variety of reasons but the financial risk is incredibly high. To minimize the risk many look into the field of affiliate marketing. This takes about 90% percent of the risk factor away and allows you to set up a business for yourself. As an affiliate, you do actually work for another company or merchant. You sell either products or services depending on your particular skills and talents. Affiliate program are great for those that are creative, self motivated and not afraid of hard work. When you become an affiliate, the corporation takes on the risk. You can sign on to sell products or you can sell services. You can work to increase website traffic to other sites and receive referral payments, or you can create your own sites ad make money through ad revenue. The choice is entirely yours. IF you are just starting out, you may want to join and affiliate program that has been established. You won’t be competing with other internet giants and you’ll gain some necessary skills and experience. One well known affiliate partner ship is the one that exists between Bizrate and Shopzilla. Both of these two sites exist as separate entities. However they have combines their resources to make an excellent affiliate program. Bizrate functions as a comparison shopping site. If someone wants a certain item they can search for it via Bizrate. The site will tell you where to purchase it and how much it charges. They will give you a complete item description as well. Bizrate also lets the consumers know who is offering particular items for the lowest price and who offers the best value for money. Bizrate gives consumers a chance to check out merchant reviews as well. Shopzilla functions as an internet shopping site. They sell goods in several different categories and promise low prices with quality service. You can purchase nearly anything you like via the Shopzilla site. If you have a credit or debit card the item will be delivered directly to you. Shopzilla offers people the chance to join there affiliate marketing program. As one of their affiliates you are welcome to place sales content onto their site. You can place products that you might be selling for another affiliate company that you are working for; or you can work to increase the sales and revenue of the content already listed. Each method can result in sales commission and more money for you. One great advantage of the Shopzilla affiliate marketing program is that it works with the BizRate site. Even though Shopzilla runs the affiliate program it has the support and backing of another major retail site. Your content can be posted on Shopzilla and then reviewed on BizRate. By becoming a good reliable merchant, you can get the BizRate high rating which will make customer trust you over others. If you are creative and have sales savvy then perhaps you should consider a career in affiliate marketing. This will allow you to work for yourself with very little risk to you. It is easy to get started and the costs are next to nothing. If you have a computer and internet then you’re all set. By taking advantage of the Shopzilla-Bizrate partnership, you can maximize your earning potential. By placing your content on Shopzilla and having it rated on BizRate, you can gain a high level of exposure and internet traffic. If you offer a quality product and conduct yourself as a god merchant, there is no reason why these two sites can’t make you a lot of money. About The Author
4. Web Copywriting Web Copywriting Within this article on Web copywriting, we will look at copywriting in general and how to succeed in this particular niche of copywriting. Copywriting is a growing field but some of the greatest growth is coming in the niche of Web copywriting. There is a great deal of demand for Web copywriting today as more and more people realize the importance of good web content. This is critical for two reasons and explains why there is such a demand for Web copywriting. The first reason is that there are more than 4 billion web pages out there according to Google and this number continues to grow in leaps and bounds every day. With such a large number of web pages, it is very hard for your website to get noticed if you're writing average content that no one wants to read. The second reason that is important to have good web content is that it will give you a better chance at having your website indexed. The way that websites are indexed is that search engines have search bots go through and find different web sites. The search bots analyze the page and look for particular keywords. To truly know what you should write when developing a website, you need to have some knowledge of Web copywriting. There are many different factors that go into getting your website indexed and noticed by the search bots so this is where experience in this arena can greatly help. If you have experience in Web copywriting, you will find that you will have a great deal work available for you. You can write Web content for websites as well as sales letters and other types of marketing materials for websites. In addition to the reasons that you must write good web content, this content must also be easy to read for your prospective audience so that the traffic driven to a client's website can be converted into sales. Web copywriting will continue to grow in leaps and bounds due to the difficult nature of this task. You must work to get your website noticed by both search engines as well as human audiences. This is a difficult task because you're writing for two audiences as opposed to one and making sure that you can sell at the same time. Hopefully this article and Web copywriting has given you some good information if you are thinking about going into this field. There are a great deal of opportunities and it is a very flexible and high-paying occupation due to the fact that you can work from around the world if you have an Internet connection. You'll want to take some time to read more about the field so you have a better grasp of how you should write for people. Any person can write Web content but it takes a strong copywriter to write content that can sell as well as get indexed. This is a field which will take a great deal of time to learn so be sure to expand your Web horizons as well as you can.
About The Author 5. How to Avoid an Unnatural Links Penalty Hi %%name%%; This is Don Jeffre and today I want to share an article with you that can really help your online business. Title: How to Avoid an Unnatural Links Penalty Google is constantly adjusting its search engine algorithm in an attempt to serve up the best websites and most relevant results to searchers. They’re at it again, and this time it’s a doozy. What’s being called the Unnatural Links update is rocking the SEO world. In March 2012 people started receiving warnings from Google about “unnatural links” and then many of those sites’ rankings in search results have taken a nosedive. Some sites have been de-indexed, which means their site’s pages no longer show up in Google at all. The scary part? Unlike other Google algorithm changes, you can’t respond to this one by changing things on your site. This time, it’s about links to your site from other websites (commonly called backlinks) that you most likely don’t have control over – including sites you may never have asked to link to you. Have a great day! 6. 5 Tips For Identity Theft Protection 5 Tips For Identity Theft Protection This is that time of year when we all start getting those emails that want to purloin our secret codes and passwords. You know the ones that have subject lines like: “Your Account Is About To Be Closed,” “There’s A Block On Your Account,” “Could You Help Me Claim My Funds,” or my all-time favorite “Congratulations – You’ve Won The UK Lottery.” This is the time of year when we are all shopping for gifts for family or customers, and the last thing we need is for our bank or credit cards account to be hindered. That is exactly what these “cyber grifters” are counting on, and unfortunately some of us are tempted to follow the instructions sent to investigate. First and foremost, DON’T FOLLOW THE INSTRUCTIONS IN THE EMAIL! If you think there might be a problem, access the account in question as you normally do on your PC and not with the link supplied in the phony email. I’ve had some very authentic looking email supposedly from banks, that even went so far as to copy the colors of the bank logo and stationery style. But, don’t fall for the scam. In fact, don’t even open the email, because many are just set to loose a virus program on your computer by being opened. Simply forward the suspicious email to the “spoof email” address supplied by your bank, or credit card company. Nearly 10 million Americans fell prey to identity theft last year, costing businesses and individuals billions of dollars. Here are some other tips to help you: 1. Understand debit card dangers: Greater liability than credit cards. When it comes to fraud, debit cards carry much greater personal liability than credit cards, depending on how quickly you report the loss of the card. If you fail to report unauthorized use within 60 days of receiving your bank statements, you could lose all the money in the account and be held responsible for the amount of money that has been tapped from your line of credit. 2. Rethink check writing: That little slip of paper has way too much information. Some experts advise against check writing because it gives away your address, bank account number, signature and license number to complete strangers. On top of that, there’s no federal legislation to limit your liability for forged checks (each state has its own set of rules). Experts advise that you look into automating your bill paying. 3. Secure your mail: Your mailbox is a goldmine of information. Between bank statement, bills, and all those pre-approved credit card offers, your mailbox is loaded with personal data which identity thieves can use to easily apply for a credit card in your name. Unless you diligently check your credit report, you may never even know about it. One way to avoid this is to have your mailbox under lock and key, but most of us in Santa Clarita have our mailboxes at the curb in front of our house and the postman frowns on carrying dozens and dozens of keys around. The other solution is to have a rented mailbox, or to foil “dumpster-diving” thieves by buying a shredder and destroy documents before discarding. 4. Go virtual: For shopping online, there are “virtual” card numbers. These are randomly generated credit card numbers that are disposable and that on-line shoppers use once and throw away. It’s linked directly to your real credit card account so purchases show up on your monthly bill. The service is easy to use – and it’s FREE! All you need to do is register with companies offering the virtual card, and they are MBNA, Discover, and Citigroup. 5. Create an emergency identity kit: Would you know how to contact your credit card company in an emergency? Create an emergency kit that contains: your account number, expiration date, issuing company name, and emergency contact number for each card you own. While you’re at it, make copies of your driver’s license, social security card, birth certificate and passport and store them in a locked box or file cabinet, or a safe deposit box. I like the safe deposit box best, because this gives you protection in the event of a catastrophe such as fire, earthquake, etc. This may all seem like a lot of unnecessary work, but if you’re ever the victim of identity theft – even just once – you’ll realize that it’s well worth the effort. Many of us forget that were it not for what we carry in our wallets or in our purses, we’re all John and Jane Doe’s if we can’t speak due to injury or are unaccompanied by someone who knows us. How much less stressful is it to know that in a bank box, no matter where you are, there are items that can verify your identity. Better to be safe, than sorry! About The Author
7. Success on Adsense – 5 Quick Tips Success on Adsense – 5 Quick Tips As you use Google’s AdSense you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions kept your site from reaching its full potential. But an important part to making a mistake is telling people about it and teaching them how to avoid making the same mistake. So this is a list of the top five mistakes people using AdSense make. You should read them well, and see if any of them is applicable to your contents. If it is, you must stop and attempt to fix such errors as quickly as possible. 1.) The first major no-no that everyone seems to be hitting at one point or another has to do with breaking the rules. Google’s AdSense is a great program but it relies on you respecting a few set rules. The most important thing is not to create “artificial clicks” through any means possible. Never click your own links, never ask your friends to click the links and never, by any means have your content encouraging the visitors to click the links. You run the risk of being permanently banned, and that will definitely damage your revenue. Failing to comply with Google’s terms could result in your AdSense account being suspended. And this is why this rule is by all means the most important one of all. It’s because this is the difference between life and death. 2.) The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren’t knowledgeable enough to change default color palettes. Others just can’t seem to spend enough time in changing those defaults. Having bad ads that stand out is sure to push people away from clicking; whilst having something which is clearly visible yet distinctive will. 3.) Third, of course, the position of the ads is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions work particularly well on your website. 4.) Fourthly, banner ads are also a bad idea if you’re using AdSense. 480x60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising. 5.) And last, but clearly not least, is not taking care of the site running the ads. Because ultimately it doesn’t matter how cool the site is itself. If it doesn’t have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenues. So these are the most important five things people get wrong while using the AdSense program. But of course if you don’t like this means of expressing the issues, here are the top five things you should do to ensure your AdSense ads are constantly bringing in that revenue. Never break Google’s policy. Don’t make visitors create “artificial clicks” on your website regardless of the person doing so or the reason. Make sure your ads have the right colors that blend in with your site, and make sure they’re positioned in the right places to attract as many customers as possible. Always try to avoid using banner-like (480x60) ads unless you really know what you’re doing and constantly keep your site fresh and up to date. So with that in mind you should be raising your AdSense revenues in no time. About The Author
8. Site Explorer Replacement Options Yahoo Site Explorer Replacement Options I’d only been acquainted with Yahoo! Site Explorer (YSE) for barely a week when I heard the news that it had been shut down. YSE was a free tool that internet marketers used to get backlink statistics and a wealth of other information collected by Yahoo! on a particular website. It was a very useful tool for analyzing websites – yours, or your competition’s. Decisions concerning your own SEO efforts could also be influenced by the results churned out by YSE. It was a helpful SEO tool, but unfortunately it has been discontinued. Instead of getting disappointed, I am now reading up on Yahoo Site Explorer alternatives, mostly recommendations by other SEO experts, to see which one can best replace, or even surpass what YSE offered. Here are some of the free options I found: Open Site Explorer – This tool by SEOmoz seems pretty straightforward, having a Google-type front page. It provides a detailed link analysis of websites. A free version is available, but it only allows limited access to query results. The upside is, it is probably the only one on this list that accepts multiple website queries for comparison (up to 5). Upgrading to PRO status for $99 a month will unlock the restrictions. Majestic SEO – Majestic SEO has been getting good reviews on backlink analysis, but looking at its free option, it doesn’t give away a lot of information. There are almost no results given until you register for a free account, but a paid account seems a much better option because it yields more results. Paid plans start at £29.99 per month. Searchmetrics – Searchmetrics is also a promising tool. It has an easy to navigate interface, but it focuses on keyword metrics, not backlinks. Like the others, an upgrade to paid status is needed to enjoy the whole thing. Ahrefs – This offers the most comprehensive free results I’ve seen on backlink analysis and it even has a section on SERP analysis. Freeloaders can enjoy up to 10 requests per day. Paid plans start at $49 per month, which unlocks more detailed information. Domain-Pop and Backlinkwatch – These are simple backlink checkers, which focus on just that. Domain-pop serves quick results, but even though backlinkwatch takes some time to churn out a list, it is more detailed than the former. Both are absolutely free tools, without extra paid features. WhoLinksToMe – This website promises a free backlink report, but you need to register first to receive the results by email. It seems like a lot of work, but it might be worth trying. Yahoo! Site Explorer was not totally discontinued. The bulletin from Yahoo! says that it has been integrated with the new Bing Webmaster Tools. But instead of being able to run queries on different websites like before, you may only enter your own registered websites to explore. These free YSE replacement tools may not be at par with what YSE used to offer, but a combination of what they have to offer is useful, especially for those who are not ready for paid services.
-------------------------------------------------------------------------------- Post from: SiteProNews: Webmaster News & Resources 9. Getting started in Advertising Getting started in Advertising Most of the professionals in the advertising industry agree to the fact that obtaining a degree isn’t a must to get started in the industry, but on the contrary all the classifieds ask for a bachelor’s degree at least. Another advantage of taking a degree is that if internship is taken during the course, it will provide the adequate experience that ad agencies and companies usually ask for. The internship director of the university can help in this regard. He may have links that could make it possible to get a break in radio, television or even in an ad agency; the choice totally depends on interest. In case the internship director is of no help, become a part of a network and get to know people around you. This will surely land you somewhere. It won’t hurt to search for an internship on your own. Check out the local newspapers for classifieds; call up local radio and television stations and even ad agencies inquiring about any vacancies. Usually there are lots of ads in the Sunday edition of newspaper, drop in a resume at their office. Best idea is to get in contact with the production manager or the news director of the company. Send them a mail; give a good reference, which can be of big help. Usually there are lots of chances for internships in the production department. If there is any success in finding an internship, bring it to the notice of the internship director; most probably her reference can be of some advantage. If these attempts don’t work, volunteer to work for free at any local fair, functions and events. Display your creativity to the fullest. This can catch the attention of someone important sometime who can give you that jump-start. For people who don’t opt for regular college, they can always find lots of material related to advertising on the Internet. Other than studying the theory work, try to observe the work of famous personalities in the industry. Get some ideas, mix it with some creativity and create some original work and approach the local radio station or television channel. Since there are number of shows running there will be some kind of a vacancy. Get a chance at cross-training too. If initially a job was provided with other shows at the station, try to switch to advertising after winning impression. After getting a break into advertising, it will automatically increase the exposure to the advertising industry and even to other ad agencies. This will be a good point on the resume, as most of the employers get impressed with television experience. And when working on your first job, there will be a great chance of learning the basics, so don’t hesitate to explore the ground. But since it is easier to get a job here and there is lots of competition for that post, the returns aren’t that good and there is no job security. After getting good experience whether it is internship or local radio or television station, resume is the next important step. Fill it up with creativity as that is the main essence of this field. Don’t forget to include past experience, even if it is small or not related exactly to the job description, recommendation, if any. The more the information added, the more strong the resume and the easier it is to maneuver to the top. About The Author
10. 5 Biggest Keyword Mistakes (And How To Fix Them!) 5 Biggest Keyword Mistakes (And How To Fix Them!) There’s a very good reason why people do keyword research in conjunction with their article marketing efforts. The idea behind it all is that by finding out what specific words and phrases that your target customers are typing into Google, you can then use those same words in your article submissions to help Google associate your website with those words. The end result will be that when people type certain phrases into Google, that your website will show up high in the rankings. The higher your website is ranked, the more visitors will be directed to your website. In this way, doing keyword research and using that information in your article submissions can be a huge benefit to your website. In order for it to work though, you need to use your keywords in the proper way. The purpose of this article is to show you the right way to use keywords in your articles, while also correcting some mistakes you may have already made. The following “mistakes” are very common ones that are easy to fall into, but with the right information they’re also very easy to correct. Here are the 5 biggest mistakes people make with keywords, along with the solutions: Mistake #1 – An article headline that has the keywords but not much else. You’re on the right track in that the article title is one of the best places for your keywords, but there’s a catch in making it work: The keywords have to fit naturally into a title that describes what the article is about in a way that would be interesting to a human reader. So, the title can’t just be a keyword phrase (unless you’re using a long-tail keyword phrase that is complete in itself and is suitable as a title). For many keywords though, you’ll need to build a title around it that makes sense and relates to the article. Mistake #2 – A resource box that just has a linked keyword in it. Again, you’re on the right track in knowing that hyperlinking your keyword phrase is beneficial, but in order for it to work, you need to do it in the right way. Your resource box is basically an author bio – it should have your name, a little about you or your business, an incentive to visit your website, and a link to your website. It should not contain just a hyperlinked phrase. So, craft your resource box including all of the above information, and find a way to naturally work in the keyword phrase that you’re targeting. Then, you can hyperlink that phrase. Mistake #3 – Targeting the same keyword phrase in the article and the resource box. There are two types of keywords: => Main keywords, which are 2-3 words long and which you want your website to get a high ranking for. => Long-tail keywords, which are 3-8 or more words long, which you want your articles to get a high ranking for. The main keywords are for your website, and the long-tail keywords are for your articles. You use the long-tail keywords to determine your article topics, working them naturally into your title and article body. Then in your resource box you’ll include your main keyword and hyperlink it to your website. Mistake #4 – Having one keyword phrase that you target in every resource box. When you do your keyword research, choose about 5-10 or more main keywords that you will target in your articles. Alternate working these phrases into your resource box and hyperlinking them. It is crucial that you alternate the phrases you link in your resource box. Repeated linking of the same keyword terms every time can send up red flags with Google and have negative SEO consequences. Mistake #5 – Having one keyword phrase that you target in every article. When you do your keyword research, choose about 10 or more long-tail keywords that you will target in your articles. Then, go through your list of keywords and write an article on each one. After you’ve made your way through your list, go back and do it again. Learning how to use keywords properly as part of your article marketing strategy isn’t rocket science, but it does take some thought. Take your time in reading over this article, and tackle each of the tips one by one. By the time you’ve incorporated all 5 of these tips into your article submission campaign, you’ll be well on your way to using keywords effectively to boost traffic to your website. -------------------------------------------------------------------------------- Post from: SiteProNews: Webmaster News & Resources
11. Using Blogger Using Blogger Blogger is one of the many options available to marketers who are looking for free blog software. This website located at http://www.blogger.com offers users the opportunity to publish their own blog free of charge. The website also has templates the blogger can use to create his blog and even enables bloggers to easily place Google advertisements on their blog and coordinates an AdSense account for the users so they can potentially earn a profit from their blog. The History of Blogger Blogger began in 1999 with a small group of friends in the San Francisco area who ran a company called Pyra Labs. These friends did not set out to create a network of bloggers but nevertheless Blogger emerged from their efforts. The three friends who developed bloggers were programmers who toiled away for others in an effort to fund their own endeavors. As previously mentioned a blog network was not their original goal but the friends were intrigued by the idea as it emerged and found others were interested too as their concept quickly took off and new members were joining everyday. Like most Internet entrepreneurs of this time period, they experienced setbacks but continued to persevere. In 2002 Blogger was doing well but got an unexpected surprise when Google expressed an interest in purchasing Pyra Labs. Google was interested in the upswing in the blogging community and the members of Pyra Lab sold their company, enabling Google to take over the operation. Since taking over, Google introduced the concept of AdSense advertising campaigns on blogs which has been generating profits for Google and bloggers alike. Blogger not only offers members templates to create a blog and voice their opinions on the Internet but also simplifies the process of placing AdSense advertisements on the blog. Blogger Terms of Service The Terms of Service of Blogger are subject to change but there are a few basic terms which users can expect to exist. The Terms of Service for Blogger provides explanations of items such as the services offered, description of proper use of the services, privacy policies, an explanation of intellectual property rights, cause for termination and information regarding the legal jurisdiction of the website. Members of Blogger are advised to carefully review these policies before becoming a member and to be sure they understand and agree to all of these terms. If the potential member is unsure about the meaning of one or more of the terms, he should contact Blogger to seek clarification on the Terms of Service. Members of Blogger should also be aware that the Terms of Service may change and should review these terms periodically to ensure there have been no changes made which will adversely impact the member. Members of Blogger should pay particular attention to the section of the Terms of Service which specify causes for termination of a member’s account. This information is important because it will help to prevent the member from inadvertently performing an action which may result in his account being terminated or suspended. Blogger is not required to inform the member of the infractions before suspending the account so a member will likely lose his account before he is even aware he has violated the Terms of Service agreement. About The Author
12. The Dynamics of Competition The Dynamics of Competition Adam Smith on Competition: “The natural price or the price of free competition ... is the lowest which can be taken. [It] is the lowest which the sellers can commonly afford to take, and at the same time continue their business.” Today, marketing is not the same as it was in the ‘60s or ‘70s, because there are enough products to satisfy customer’s needs. In fact customers are “hyper-satisfied”! Companies have segmented the market until it has become almost too small to service profitably. Distribution is now largely in the hands of giant corporations such as Wal-Mart and Costco. There are more brands and fewer producers, products “life” have been shortened, and it’s cheaper to replace than to repair - all complicating the process further. Marketing has always started with identifying the needs of your customer, but many companies are now focusing on the product. They focus on what category it falls into, and then what sub-category (for instance pudding and then what flavors). By focusing on the product, companies then focus on who’ll use the product, and those considered “not using” are excluded from the picture. In doing this, you’ve just given your competitor a target market. You may have captured 75% of your “user market” because you have a USP (unique selling position) i.e.; more flavors, more convenient packaging, longer shelf life, etc. But why can’t YOU also take care of the other 25% instead of your competitor? To do that, requires a new way of thinking known as “Lateral Marketing”. Stop thinking about how you can keep the 75% in love with your product (Vertical Marketing), think about drawing in the 25% of the market that wasn’t your customer. This is done by innovative thinking. This may be seen as further “segmenting” the market-place, but at the same time it’s making it bigger. Let’s say you sell soap. You’ve captured 75% of your market because of some formulary development that makes more suds with fewer products. The 25% that your competition is trying to capture would rather spend less for soap, than use less. Your method of also capturing that 25% is to start thinking “innovation” and not different product. Lateral Marketing works within the original category of product and complements it, not competes with it. You could come up with soap with more bleach, with less foam, fragrance free, with more foam. You can innovate by size – selling in large economy packs, selling in individual packs, and do this without ever changing the formula of the product. This type of marketing works best for mature markets with no growth (after all, what new uses can you come up with for soap). It also can create markets from scratch, requires greater resources, and may redefine your company’s mission and business focus. This innovative method of marketing doesn’t create “new” categories or markets, it always occurs “within” the category where the idea originated. If you’ve done everything right, you’ve garnered the 25% of customers that might have got away and it didn’t require a lot of overhead – you’re still producing soap!
13. Copywriting - Words Matter Copywriting - Words Matter Despite the high volume of e-mail that flows invisibly all the time, there is often no substitute for talking with people. Indeed, in many organizations, big decisions are made only after in-person conversations. Many career people take this seriously. Herein lies an opening for misjudgement. present with sincere gusto It is not uncommon to find a white-collar worker who believes that tone of voice and body language are underrated in effective speaking. Some polish their hand gestures and rehearse specific tones of voice because they believe that substance without style is weak. It's not just content, they say, but delivery. Seeking an edge, some even have the famous 7% rule memorized.
The 7% rule states: Though this has brought confidence and success to some, there are still people who pay more than 7% attention to the words others speak. Neither is a fringe group. However, only the latter has the backing of scientific research.
still misunderstood
good for shock value
single-word expressions only
presentation and tone as guides
The 7% Rule is a Lie!
Tone mightier than a sword? Yes; tone of voice and body language matter very much - especially with single-word expressions. When speaking within a common language and culture do not be fooled by the myth of the 7% rule. Words matter - probably much more than 7%.
About The Author 14. Use Screen Sharing or Remote Desktop Sharing for Small Meetings Use Screen Sharing or Remote Desktop Sharing for Small Meetings Webinars are intended for larger groups of participants. Many times, you do not need a large web conference room, you only need to work one-on-one with a single individual or a small group. Fortunately, there are two catagories of utilities available to make this an easy task. They are screen sharing and remote desktop sharing. Screen Sharing - When you simply need to share a screen for others to see, a screen sharing program is the preferred choice. Examples of screen sharing utilities include: Brosix, YuuGuu, and Skype, among others. With these programs, you can easily show people exactly what you are talking about. Remote Desktop Sharing - Remote Desktop sharing allows screen sharing as discussed above, but also offers the added advantage of allowing interaction by visitors with the client machine. For example, it is possible to connect to someone's computer and click their icons to start programs, create documents, use browsers and perform virtually any function you can perform on your own machine. Both Windows and Mac operating systems have had some form of "remote assistance" built in for many years. I have used the Windows version a number of times to assist others with PC issues. The difficulties with connections, especially between operating systems, has given rise to a number of 3rd party solutions which work quite well and connect almost instantly. Team Viewer - TeamViewer connects to any PC or server around the world within a few seconds. You can remote control your partner's PC as if you were sitting right in front of it. Features allow: Online meetings, Presentations, Training sessions, and Team Collaboration. Mikogo - Simple & Secure Desktop Sharing - Show any screen content from your computer live over the Web to multiple people. Anything you see, they see. Mikogo is ideal for web conferencing, online presentations and remote support. Features allow: Online Meetings, Web Conferencing, Product Demos, Online Presentations, Remote Support and Webinars. Crossloop - CrossLoop makes helping other people fast, friendly and cost-effective by empowering any two people anywhere in the world to connect live via computer. Through its easy-to-use desktop sharing software and global, user-verified Help Community, CrossLoop connects computer users with trusted, qualified service providers and friends who can provide the support they need quickly and conveniently.
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